The international designers of classic products will be shown in Design Museum

"Lying behind the identity and quality of a piece of applied art that has become a classic is often a successful match of functionality and beauty. Yet, the role of art as a material for product identity has often been overlooked, even if it is obvious that with classic products art is precisely the glue that provides them with a long life and improves their quality. There is always that invisible something that produces the insightful ideas", says exhibition's curator Timo Salli.

The exhibition presents industrial designer Naoto Fukasawa from Japan, industrial designer Ross Lovegrove from the UK, designer Inga Sempé from France, designer Monica Förster from Sweden, interior designer Simo Heikkilä from Finland and designer Clemens Weisshaar from Germany. They present top names in current contemporary design. Exhibition has been curated by Timo Salli, a designer and professor at the Aalto University School of Art and Design.

The exhibition has produced in cooperation with Alvar Aalto Academy. It is related to the Design Seminar Invisible - The Origin of Product Identity, which will be organised in Jyväskylä 21-22 August 2010.